Micro-content that gets people talking, and builds relationships.
Social media enables you to engage with customers and potential customers. It allows you to build brand loyalty while you get to know and understand your target audiences. We’ll find the right market and bring consumers to your doorstep.
Strategic Assessment. Whether you’re doing a lot, a little or nothing with social media, if you want to do better, this is the place to start. Talk to us about your goals, let us ask some questions, and we’ll lay the foundations of a social media marketing strategy that pays big dividends.
Audit & Competitor Analysis. We’ll study your online social presence, as well as your competitors’. You’ll come away with a firm grasp on what the competition is doing in this realm – and your key steps to become the undisputed leader in your space.
Plan Development & Management. Once you have a solid understanding of the social media context for your market space and your competition, you’ll be positioned to decide where you want to be. How do you want to be perceived within your industry? At this point you’ll know exactly what level of investment and commitment will be required to reach your target market.
Content Development & Management. One of the trickiest things about social media is that it attracts different types of audiences. You have to speak a different language on Facebook than you do on Twitter or LinkedIn. Expectations for frequency of content, types of content and media, methods of interactivity, tone, etc., all vary, and are ever-changing. We can develop content templates and scheduled content, do in-house trainings, and provide customized programs consulting.
Online Community Creation, Cross-Promotions & Contests. (aka, getting “likes”). Ever wonder how some companies have thousands of “likes” on Facebook? Ever wonder what they do with those likes? Social Media community creation is just as important for a startup company as it is for an established brand. Your presence here allows for exponential messaging, customer & brand building during promotions and product launches. We can help make this happen.