About: The QiPack is a wireless charging pad for smartphones that offers wireless charging and a backup battery pack all in one sleek device. Say goodbye to the hassle of cords, tangled wires and bulky chargers, and say hello to easy, on-the-go charging with QiPack.
The Challenge: Getting QiPack to their Kickstarter goal through marketing, advertising and PR.
Our Approach: We created pledges based on Kickstarter user purchasing habits on previous campaigns. We tied together QiPacks branding and communicated the companies value proposition, while positioning QiPack as one of the world’s first universal, mobile and wireless smartphone chargers. They met their goal, and garnered success in after-Kickstarter sales.
Agwired – “I made a Kickstarter contribution to help them get started”
Gigaom – “This Qi-enabled wireless battery pack looks like an iPhone”
Geeky Gadgets – “QiPack is something you could benefit from”
Ladies Gadgets – “You can keep QiPack inside your bag, it’s sleek and thin”
Allistuff – “The QiPack Charging Pad is the present and future”
iPhoneness – “You don’t have to wait for Apple. Take QiPack for instance”