About: IRA Services has more than 35 years of experience offering unmatched services for the self-directed IRA industry. They administer self-directed IRAs to the individual investor looking to control their retirement portfolio. IRA Services is not a startup, but they do work in startup-mode as they unleash their new ISCP™ cloud technology on the market.
Challenge: As IRA Services embarked on a rebrand, the challenge was to evolve perception from a traditional custodial solution to a modern financial technology brand- all while keeping their traditional family-oriented heritage at the center of their identity.
We wanted to to get people to see IRA Services anew by igniting a relevant and authentic rebranding of digital assets.
Our Approach: The centerpiece of the project was the website, which was rebranded and rebuilt. We modernized the brand-look with a new palette and branding guidelines that would unite the brand-look across multiple mediums, including print and digital. We also wrote content, spruced up their social media, and created multiple ads and email campaigns.