Express yourself with a truly great brand identity.
Your brand should express what is great and different about your product and company. It should be as much about the customers you expect to attract as it is about your product.
Your brand shouldn’t be all about “you”. It should be about your product and values in the context of your consumers and the competitive marketplace. And your brand needs to speak to your current and potential customers, across a variety of media. That’s not asking much is it? Effective branding requires a proven process and cross-section of skill-sets.
Brand Strategy & Consulting. At KickStartup Marketing we will take you through a process of understanding where your company, product and/or service fits strategically into its market niche – and we’ll help you find a brand strategy that will be unique, attractive and compelling to your target audiences.
Company Identity & Logo Development. A truly great brand identity expresses itself through every aspect of a company’s marketing and communications assets. What makes it work is a reflection of your true differentiators and a strategic understanding of your target audience.
Brand Refresh. Sometimes companies have strong, recognizable brands that need to being “refreshed” to reflect a new product line or strategic acquisition. Brand-refresh campaigns can make a lot of sense in a variety of other contexts that most companies never think of. Let’s talk.
Product Naming. Coming up with the perfect name for your product or service is a subtle art. A great product name is literally worth millions is sales – and a bad product name can doom an otherwise successful product. Product names should be pertinent to functionality, the overall brand, the target market – and a variety of other factors. We can help.
Messaging, Slogans & Taglines. Developing branding messages and taglines for your products or services can be a key part of the marketing effort. In fact, it can make the difference between getting noticed and getting ignored.
Brand Monitoring & Reputation Management. Your brands have real value. It is important to monitor the integrity of your brands and products, and those of your competitors’ as well. We can establish and implement a monitoring and reputation management program. We’ll train your staff to maintain it, or we can manage it for you.
Company Image. Mission/Vision & Values, About Us & Company Overview – Believe it or not, people do read these! And far too often they are written as an afterthought. These important marketing communications elements should be consistent with your brand and company identity – and you should understand how to deploy them effectively throughout all your marketing channels. We can help.
Audits & Competitor Analysis. Of course, everything on this list becomes more effective when it flows from an internal audit and a competitor analysis … which is why we strongly recommend beginning every project with this approach. You’ll learn where you are in the context of your market-space, and in comparison to your customers’ alternatives.
KickStartup Marketing provides the very best strategic counsel and content development, along with the most knowledgeable and up-to-date social media, digital, and online marketing and distribution services. Our expertise is available to businesses and entrepreneurs of all types.