You’re an innovator. An entrepreneur. Some people call you a risk-taker.
We’ve worked with company-creators and business-engineers long enough to know that what others call “risk” in the context of new business start-ups is in truth boldness, confidence, calculation, strategy, measurement and analysis. We understand. We think there’s a lot more “risk” involved in doing the same old thing for no good reason — or thinking the same old way because it’s comfortable – than there is in shifting perspective, re-checking the math, or (occasionally) trying something completely different.
Then again, we’ve been at this long enough to see some fads come and go, and to see some fad-chasers fizzle. The principles of marketing and strategic communication remain the same – understanding your audience, developing your message, and creative, consistent communication. Too often these principles are forgotten when it comes to choosing how the message will be delivered. That’s too bad – in fact, it can be a company-killer for start-ups.
KickStartup provides strategic counsel and content development, along with the most knowledgeable and up-to-date social media, digital, and online marketing and distribution services. Our expertise is available to businesses and entrepreneurs of all types, particularly angel-funded, venture-funded and self-funded start-ups.
We understand the difference between risk-takers and those who know a good thing when they see it.